Five Important Marketing Trends to Watch

As technology is advancing, marketing tactics will need to evolve. Online Marketers need to pay attention to marketing trends in order to stay ahead of other marketers. Things nowadays are changing so fast that if you keep doing the same thing within two years, you could be missing some great marketing opportunities.

Expect More Change in Search Engine Algorithms

Google is still the number one search engine with over 66 percent market share. That’s why its important to pay attention to the changes that Google implement in terms of their search engine algorithms and what they seem important. They want to return relevant searches to their users, while also creating opportunities for paid advertising. You need to read the updates on Google Webmaster Tools to be well informed and act accordingly.

Online Marketing Becomes Even More Visual

Visual marketing is now more important than ever. You can see how Social Media such as Pinterest and Instagram are highly depending on it. Hence, mixing written content with visual representations of your message is a vital marketing tool nowadays. Its way easier to share visual depictions of your products / services than using text. It also make your blog posts more attractive and interesting.

Responsive Design Will Be More Important Than Ever

Mobile technology is evolving fast and its now much more important than ever. Currently mobiles are ahead of personal computers in terms of leads and bounds. With the pass of time, more people will be using mobiles to access the Internet. That’s why it’s important to start creating a responsive website that works and is responsive on any platform.

More Local Businesses Will Use Online Marketing

According to Google, more businesses are claiming their business listings, which means that more local businesses are starting to see the importance of online marketing. This gives marketers a huge opportunity in terms of bringing local clients on board, but it also poses challenges for online marketers who aren’t necessarily location based. Due to personalized search results, that fact needs to be considered.

Flash Is Even More Out-the-Door Ushering in HTML5

Flash is still being widely used is due to the fact that people didn’t own HTML5 compatible equipment. now that more people have HTML5 technology over Flash technology, the time is coming when Flash will be gone forever. HTML5 is better than Flash as it does the same as Flash but for different browsers and platforms.

To conclude, consider paying attention to these trends as they will help you take your Online Marketing to the next level. It will keep you from being left behind. The best way to keep with these trends is to read industry news, pay attention to new technology, and follow blogs of leaders within your niche.